Internet marketing, also known as web marketing, online marketing, webvertising, or e-marketing, is referred to as the marketing (generally promotion) of products or services over the Internet.
Internet marketing ties together the creative and technical aspects of the Internet, including design, development, advertising and sales. Internet marketing also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, email marketing, mobile advertising, and Web 2.0 strategies.
Advantages of Internet Marketing:
- Inexpensive comparing to the ratio of cost to reach of the target audience
- Through Internet marketing, campaigns can traced, measured and tested
- It gives immediate results and greater site visibility on Internet
- It creates Brand awareness
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